Marketing analysis is the process of gathering and analyzing data about your customers, competitors, and market. This information can be used to identify opportunities and optimize your marketing strategy. A good marketing analyst will always look at customer satisfaction as well as demand in order to make sure that their product or service is meeting people’s needs. What are some tools that are commonly used in a marketing analysis? A few tools that you might see in a business’s marketing department include customer relationship management software, forecasting software, predictive analytics software, customer analytics software, and business intelligence reporting software. Some analysts might also use email campaign management software or social media management platforms like Hootsuite or Sprout Social to monitor their company’s performance on various social media networks.